§ The lab

A small group studying how organizations forget themselves.

The Organizational Amnesia Project is run as an independent research initiative inside Reattend. Its remit is to extend the published organizational-behavior and knowledge-management literature on accidental knowledge loss, and to make the findings useful to operators.

§ Charter

What the lab does, and what it does not.

What we do

  • Conduct field studies of accidental knowledge loss in mid-market and enterprise firms, anonymized.
  • Develop and validate measurement instruments — including the OAQ-12 short-form diagnostic and the underlying 84-item full instrument.
  • Publish working papers under CC BY 4.0; raw protocols and aggregated findings are openly available.
  • Maintain a current bibliography on organizational forgetting, knowledge depreciation, and corporate amnesia.
  • Operate at arm's length from Reattend's product. We would publish the same findings if no product existed.

What we do not

  • Provide consulting engagements, vendor recommendations, or pay-to-publish research.
  • Identify participating firms by name without explicit consent.
  • Charge access fees for the diagnostic, the calculator, or the bibliography.
  • Disclose individual respondent data — only aggregate statistics are published.
  • Promote a single tool or methodology as a complete answer. Most amnesia is preventable; none of it is preventable cheaply.
§ Structure

How the lab is organized.

Operating org

Reattend Research

The Project is housed inside Reattend's research function. Reattend builds tools to mitigate organizational amnesia in practice; the lab is upstream of that work and operates independently of the product roadmap.

Funding

Operator-funded

The lab is funded entirely by Reattend. There are no external sponsors, advertisers, or paid placements. All published findings are released under CC BY 4.0.

Contributors

Rolling intake

Academic and field contributors are added on a rolling basis. We are particularly interested in researchers studying tacit knowledge, M&A continuity, and AI-augmented memory systems. Contact lab@reattend.com.

Governance

Open methodology

All research instruments are published. Field protocols, scoring rubrics, and statistical code accompany each working paper. Replication is welcomed and uncredentialed.

§ Partners

Participating firms (anonymized).

The Project's field studies are conducted with the consent and cooperation of participating firms, and reported in anonymized form. Below: a representative slate. The full cohort list is available to academic collaborators on request.

Cohort 22
A North-American SaaS firm
820 emp.5 yr
Cohort 22
A European fintech
1,200 emp.9 yr
Cohort 23
A US healthcare network
3,400 emp.27 yr
Cohort 23
A regional law firm
410 emp.34 yr
Cohort 24
A consumer-goods manufacturer
2,100 emp.52 yr
Cohort 24
A renewables developer
640 emp.11 yr
Cohort 25
A logistics platform
1,600 emp.7 yr
Cohort 25
A research university
4,800 emp.114 yr
Cohort 26
A defense contractor
5,200 emp.61 yr
Cohort 26
— intake open —
200–5,000 emp.any age

If your organization wants to know what it has already forgotten, we'd like to hear from you.

Cohort 26 intake is open. Email a one-paragraph description of your firm and what you'd like to learn.

lab@reattend.com Take the diagnostic